L’Oréal Paris – Lipstick Powerbank Project

The project involved the development of a customized powerbank for L’Oréal Paris, conceived as a premium promotional accessory and lifestyle product for the beauty segment. The objective was to transform one of the most iconic elements of the brand's visual identity, the lipstick into a functional technological device, consistent with the brand's positioning in the beauty and personal care sector.

The hardware consists of a 2600mAh portable charger encased in a full high-density silicone body. The structure faithfully reproduces the shape of a classic lipstick, with a matte black cylindrical lower section and an upper section simulating the red cosmetic bullet. Silicone was selected to provide shock-absorbing protection for the internal electronic components and to offer a soft-touch finish that evokes the sensory experience of cosmetic products.

L10brand’s scope of work included the industrial design of the case, the three-dimensional modeling of the customized shell, and the engineering of the internal layout to optimize battery capacity within the stick format. The activity also encompassed production oversight and verification of compliance with international safety standards for global distribution.