Built Around Product.
Structured for Execution.

L10 Brand is an Italian design house combining product vision, industrial development and commercial execution across retail, OEM/private label and corporate projects.

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2012

Founded

100+

International Fairs

50+

Countries Served

500+

Product Developed

100+

Retail & Corporate Projects

Our Story

L10 Brand was founded in 2012 with a clear ambition: transforming product ideas into market-ready collections.

What began as a design-driven distributor in Italy gradually evolved into a structured product development company combining proprietary brands, international partnerships and custom programs for retail and corporate clients.

Today, L10 operates across multiple categories including lifestyle, home décor, tech accessories and gifting, supporting projects from concept to shelf through a fully integrated workflow.

Over the years, we have exhibited at more than 100 international fairs, served customers in over 50 countries and developed hundreds of collections aligned with real retail dynamics.

Our Journey

Foundation

L10 started as a design-driven distributor in Italy.

Global Expansion

First international fairs and retail market growth.

Brand Creation

Launch of proprietary lifestyle collections.

Innovation Hub

Custom development and OEM programs.

Market Evolution

Structured partner for retail
and product execution.

What Drives Our Work

We observe international markets before
trends become visible locally.

Every project starts from channel logic,
not from isolated design.

Products are developed around sell-out,
price logic and execution feasibility.

People Behind the Process

  • Andrea Franceschini

    CEO

    Entrepreneur with over 30 years of experience in industrial and product businesses. Supports L10 Brand with strategic vision and business development, with a strong focus on B2B growth.

  • Davide Mosca

    CHIEF FINANCIAL OFFICER

    Oversees financial planning, control and administrative structure of the company.
    Ensures financial sustainability and operational efficiency.

  • Laura Magliano

    GLOBAL SALES DIRECTOR

    Manages international sales, distributors and key accounts across multiple markets.
    Drives business development in both retail and corporate channels.

  • Mattia Magliano

    PRODUCT STRATEGY & BUSINESS DEVELOPMENT

    Leads product strategy and business development across retail, corporate and OEM projects.
    Bridges design, market positioning and commercial execution.

  • Elisa Busi

    ADMINISTRATION & FINANCE

    Manages accounting, payments and administrative operations.
    Supports internal processes and financial organization.

  • Barbara Montagano

    OPERATION & SALES SUPPORT

    Manages logistics, order processing and customer support for the Italian market.
    Acts as main point of contact for agents and clients.

  • Michel Baroni

    HEAD OF PRODUCT DEVELOPER

    Leads product development and coordinates design activities across all projects.
    Transforms client briefs into structured, production-ready solutions.

  • Diego Taetti

    PRODUCT & GRAPHIC DESIGNER

    Develops products and visual assets across corporate, retail and OEM projects.
    Supports both design execution and brand consistency.

Who L10 Brand Is

L10 Brand is an Italian design house specialized in retail-ready product development, proprietary brands, OEM/private label programs and corporate product solutions. Founded in 2012, the company combines industrial design, packaging development, supplier coordination and commercial execution within a single structured workflow. Operating across Europe and international markets, L10 supports retailers, brands and corporate clients through scalable product programs aligned with market requirements, compliance standards and target price positioning.

  • L10 combines design, product development and execution within a structured workflow rather than acting as a simple sourcing intermediary.


  • No. Alongside proprietary brands, L10 develops OEM/private label and custom corporate programs.

  • Yes. The company operates through an international supplier network and supports projects across multiple markets.

  • Yes. Packaging, labeling and compliance are integrated within the development process.

  • Yes. L10 distributes selected international brands alongside its proprietary collections.