Karl Lagerfeld – Choupette Powerbank Project

The project involved the development of a customized powerbank for the Karl Lagerfeld brand, conceived as an iconic technological accessory within the fashion house's lifestyle collections. The objective was to transform Choupette, the designer's famous cat, into a high-capacity functional device, maintaining the sophisticated and ironic aesthetic typical of the brand.

The device is a portable charger with an upgraded capacity of 4500mAh, encased in a full shaped silicone body. The design features a three-dimensional reproduction of Choupette's face, characterized by the addition of the iconic black sunglasses, a distinctive element of Karl Lagerfeld's visual DNA. The silicone finish was engineered to offer a premium soft-touch effect, while simultaneously ensuring superior protection of the internal electronic components against impacts and drops.

L10brand’s scope of work included the industrial design of the case, the 3D modeling of the physiognomic details, and the engineering of the battery module to house a 4500mAh cell within a complex and compact form. The activity also encompassed production management and quality control of color and material consistency to ensure compliance with the quality standards of the luxury fashion sector.