Maserati – Bluetooth Finder Tag

The project involved the development of a customized Bluetooth finder tag for Maserati, conceived as a corporate gift for the premium sales network. The initiative was aimed at rewarding the performance of the year’s top sales consultants by providing a functional technological accessory consistent with the automotive brand's corporate identity.

The device is a proximity locator utilizing Bluetooth technology, designed to be attached to key rings or other personal items. The circular casing features a matte finish with the Maserati logo engraved in contrast. The product was engineered to ensure full cross-platform compatibility, functioning natively with both iOS and Android operating systems through standard connection protocols.

L10brand’s scope of work included the industrial design of the hardware, the aesthetic customization of the module, and the selection of the data transmission technology. The activity also encompassed production management, quality control of the electronic components, and compliance with international technical standards for wireless tracking devices.