Claire’s – Cat Hug Powerbank

The project involved the development of a customized powerbank for the retail sector, intended for distribution in Claire’s stores as a tech accessory and gift item. The article was integrated into the in-store offering to meet the demand for portable charging solutions with a defined aesthetic identity.

The product is a 2600mAh portable charger characterized by a cat-shaped silhouette. The structural design is engineered to "hug" the smartphone body, allowing the device to be used during charging with minimal bulk and an ergonomic grip on the phone's casing.

L10brand’s scope of work included the creative concept, industrial design of the form, and technical development of the electronic component. The activity extended to production management and ensuring compliance with the technical standards required for sale in the European market.